Vantage Point Strategy Group PIC
View Brochure Management Advisors to Construction Decision-Makers
 


 
Heather Hatfield

Heather Hatfield, Associate

Expertise: Market research and analysis, customer needs analysis, market positioning and branding, marketing strategy development and implementation, business development, advertising and public relations

Background: Heather is an expert in construction industry issues and trends and is founder of ConstructNYC, a marketing and communications firm. During her 23-year career, Heather has been Editorial Director for McGraw-Hill Construction’s national and regional publications and websites, Publisher of New York Construction magazine, and Vice President of the New York Building Congress where she was in charge of all communications and membership development. She has a BA from Ohio University in journalism.

Representative Work:

  • Design and implementation of new marketing strategy and internal communication portal for large HVAC manufacturer
  • Management of business and marketing functions for a leading structural engineering firm
Tricia Atallah
Walter Simson
Ken Levien
Charlie McBride
Tricia Atallah
Founder & Principal
Walter Simson
Associate
Ken Levien
Associate
Charlie McBride
Associate



 
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